Andrew Vaughan
|
09.14.2010
The state of Alabama are celebrating 2011 as the Year of Alabama Music and have commissioned the Gibson Custom Shop to craft a guitar in the shape of the state.
Bob Harrison, from the state’s marketing agency, explained that the idea is to use the guitar over the next year to bring attention to Alabama’s rich musical tradition.
“We want people to be aware of Alabama’s musical legacy from blues to country, Muscle Shoals, jazz and so on,” he said.
Television spots and print ads will feature musicians playing the Alabama guitar. Also, bands and artists playing in Alabama next year will be offered the opportunity to play the unique guitar at their concerts.
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