A&R for apps
By CHRIS FARAONE | March 2, 2011
With Echo Nest building a legally compliant technological bridge between developers and IDJ's catalogue, there's infinite product potential, from DMX alarm-clock apps to mobile LL Cool J karaoke. In the near future, there will be applications introduced for remixing songs, and for editing videos, in which users create their own unique AV experiences. Up next, Echo Nest will challenge developers to focus on specific brands within the IDJ catalogue. For example: a DJ device to mash classic Def Jam beats with new-school Rick Ross rhymes, or a Bon Jovi GPS app that alerts drivers when they're "halfway there." "In a sense," says Lucchese, "IDJ is looking at us as an A&R for the coolest developers who can be matched up with artists who have a similar vision."
I personally like the Bon Jovi GPS.
I'd recommend Wild In The Streets, for when you turn down a street. When you arrive home, This is Our House, or Rich Man Living in a Poor Man's House, when you go to a wine bar Bitter Wine, your Ex You Give Love a Bad Name, the Doctor's office, Bad Medicine, When you drive into California it plays Just Older. The options are endless.
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